Get Your Head Out of Your Bottom Line
AND BUILD YOUR BRAND ON PURPOSE
Written by Jackie Dryden and Bethany Andell. Purpose drives performance and performance drives profits. Uncover your company’s Purpose and align your operations, culture and brand with it to realize lasting, meaningful success.
Build Your Brand on Purpose
If you believe that the Purpose of a company is to provide something of value to the world and make a profit doing it, and if you’re interested in knowing more about how Purposeful companies attract the best employees, build loyal relationships with their customers, and differentiate themselves from their competitors, you are ready for Savage Thinking®. Discover the power of a Purposeful brand.
The Container Store
“A must read for understanding that when you have an entire organization rallying around and lifting up your organization’s higher purpose, thats when the magic happens.“
“Read this book to understand how to reinvent your business and align your Purpose with the deepest imperatives of our times.”
“I love the title, message and description of how to achieve a purpose-driven organization. Everything you espouse, Southwest Airlines has tried to embody.”