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KIP TINDELL, CHAIRMAN & CEO, THE CONTAINER STORE

“A must read for understanding that when you have an entire organization rallying around and lifting up your organization’s higher purpose, thats when the magic happens.”

RAJ SISODIA, AUTHOR OF CONSCIOUS CAPITALISM & FIRMS OF ENDEARMENT

"Read this book to understand how to reinvent your business and align your Purpose with the deepest imperatives of our times.”

HERB KELLEHER, FOUNDER & CHAIRMAN EMERITUS, SOUTHWEST AIRLINES

“I love the title, message and description of how to achieve a purpose-driven organization. Everything you espouse, Southwest Airlines has tried to embody.”

Savage Thinking Has the Industry Talking

Smart Business

Four ways purposeful brands differentiate from competitors

“Building a purposeful brand — one that believes in something more valuable than profits alone — is a challenging but ultimately fruitful journey. It takes time, energy and tenacity to morph a business into the type of company where employees are energized, customers are advocates and competitors are envious.”


San Antonio Express-News

Women business leaders headline summit

“It’s possible to love the much-maligned Monday, according to Jackie Dryden, a former advertising executive who coaches people and companies on finding their life’s purpose. Dryden spoke Saturday at Trinity University as part of its first Women’s Leadership Summit, an event designed to connect young women with business and civic leaders.”


American Express OPEN Forum

The Way You React to This Could Affect Your Business

“One of the most effective ways companies can stay ahead of marketplace changes is to be clear about what they stand for, says Jackie Dryden, chief purpose architect of Savage Brands and author of Get Your Head Out of Your Bottom Line: And Build Your Brand on Purpose.”