Get Your Head Out of Your Bottom Line


If you believe that the Purpose of a company is to provide something of value to the world and make a profit doing it, and if you’re interested in knowing more about how purposeful companies attract the best employees, build loyal relationships with their customers, and differentiate themselves from their competition, then this book is for you.

Purpose drives Performance. Performance drives Profits.

There’s been a shift in the focus of corporate America—a shift away from long-term strategies to a preoccupation with short-term results. Across the country, people are talking about Purpose in business—the non-monetary value a company creates in the world. The premise of leading with Purpose (or your “why”) was inspired by the likes of Simon Sinek, Raj Sisodia, Daniel Pink, and John Mackey—all innovators and authorities on the subject. They proved that though growth and profits are necessary for any business, the country’s most envied and influential brands don’t lead with profit first. They recognize that profit is an outcome and that true Purpose provides a reason for people to want a company to succeed. Executives who are able to shift their focus from solely improving the bottom line to impacting the company’s long-term health and non-monetary impact on the world are realizing success. Savage Thinking® is an ideology and methodology that walks leaders through the practicalities of making a switch that is simple in theory, although a challenge in practice. Instead of focusing on the bottom line, flip your thinking and focus on Purpose first. In this new way of thinking, Purpose—the core reason your company exists—becomes the benchmark against which you measure all success. Purpose provides the foundation for the company’s strategic planning, its operations, its people, and its brand.


Get inspired to get your head out of your bottom line and focus on Purpose.

Jackie Dryden

With a love for the question "Why," Jackie guides leaders to think more deeply about the reason behind their work and then build a culture around Purpose.

Bethany Andell

Bethany Andell is known for connecting companies with the fresh ideas that make their brands purposeful.

Robin Tooms

Balancing right-brain creativity and left-brain strategic thinking, Robin coaches entrepreneurs and marketers in building Purpose into the plan.

Sara McPherson

Sara walks companies through the process of turning Purposeful words into reality, to help audiences, including employees of all ages, align behaviors with Purpose.